There are some things in life that just can not be replicated, no matter how hard we try. And that is why old school vehicles are trending. The thrill of the moment when you first saw your dream car; the sites, sounds and smells from key times in our life seem to be indelibly burned into our psyche and send most of us on endless searches to find those feelings again.
This, friends is the purest definition of nostalgia and it is exactly why those that have motor oil flowing through our body look to the past for future memories. Vogue Tyres knows a thing or two about bringing elements of the past into the present day with a level of sophistication that’s befitting of a company that’s been doing it for over 100 years.
So, how does Vogue capture these feelings of nostalgia and what does that mean for modern drivers? Let’s get into it.
A WINNING FORMULA
Back when being in “Vogue” meant being on the cutting edge of fashion and society; the idea of standing out from the pack was all about surviving. For our founder, Harry Hower, the idea was really quite simple. Since all other chauffeurs were running high-end automobiles with black wall tires, creating a sensation around a whitewall tire would allow his business to stand out from the rest. For the elite of the world, this concept not only took off but became the absolute standard for how a high-end automobile should not only look but how it should ride and handle as well. From Hollywood to Wall Street - standing out wasn’t really an option. It was how you stood apart from the rest.
As time marched on, and the decades passed, Vogue continued to offer this winning formula of the original whitewall tyre but evolved the design and performance to meet the needs of the vehicles that they were installed upon. Vogue’s charisma and connection to American luxury brands like Cadillac created not only an iconic combination but more importantly, a goal for discerning people all over this nation. Grandparents and great grandparents alike will tell you just the same - having a Cadillac with Vogue tyres was the pinnacle of achievement for an entire generation.
REACHING BACK WHILE LOOKING FORWARD
Today, Vogue continues to offer an evolution of the original design with the iconic Whitewall / Gold Stripe design that is still a perfect fit for the finest automobiles in the world. Although our presence in custom car culture and classic car culture is deep, today, Vogue Tyre’s are not only found on these unique vehicles but on daily driven vehicles as well. The reason is quite simple; what never goes out of style, is quality and at the core of the Vogue brand is a tyre that exudes a level of fit and finish that’s at the top of the industry, while still providing a classic, nostalgic look. Modern vehicles are more sophisticated, and better performing than anything Harry Hower, or any of the Vogue family could have possibly conceived of all those years ago. Yet, somehow, everything sort of looks the same. In this sea of sameness, Vogue tyres allow the modern car, light truck, or SUV to have that additional bit of pop and style that says “I’ve arrived!”.
Take a good look around, and you’ll see that we simply love vintage items. From classic Levi’s Jeans to muscle cars and motorcycles; nostalgia is big business. We want those feelings, those memories, those moments of connection that we lost long ago. Maybe it’s because things were better made back in the day, or because the world of yore was much less disposable. Whatever the reason, Vogue is here to serve the needs of the car-loving community that remembers when showing up with a new set of whitewall tyres meant you had made something of yourself.
Isn’t that just the way it should always be?