Bridging the Dealership Communication Gap: Vogue Custom Center

According to SEMA the U.S. sales of aftermarket parts and accessories will exceed $48 Billion in 2020! Is your dealership set up to take advantage of the growing movement towards vehicle customization?

Selling accessories at the point of sale is a tightrope walk that dealerships have long struggled to keep in balance. On one hand, captive excited buyers should be anxious to personalize their new vehicles, especially considering that they have the opportunity to finance the purchase along with their vehicle. However, time and time again, challenging logistics and a lack of product knowledge keep dealership staff from maximizing these potentially lucrative opportunities.

So, how can dealers overcome this costly communication gap and increase overall revenues, as well as create raving fans?

THE VOGUE CUSTOM CENTER PROGRAM.

COMMUNICATION CHALLENGES

Sales Consultants are trained to sell vehicles, therefore the process of adding lucrative accessory dollars to a deal is often lost in the shuffle of moving vehicles out the door for a number of reasons:

• Service Department Challenges: Dealerships are often slammed with work, so squeezing in a new vehicle accessory installation is not a priority for busy service managers.

• Parts & Availability: Sales Consultants must price out and confirm the availability of accessories with the parts department which can lead to delays for both the customers and the Sales Consultant.

• Customer Buy-In & Execution: Once a Sales Consultant has confirmed availability and installation availability; a customer must sign on-off and the dealership must execute his complex series of motions without error. Any issue will undoubtedly lead to reduced CSI scores.

As you can imagine, with so many moving parts, there’s an opportunity for failure at every step of the process. It’s not hard to see why many Sales Departments completely avoid pushing accessories all together.

THE BETTER WAY: VOGUE CUSTOM CENTER

Rather than rely on new vehicle sales consultants to push accessory sales; the Vogue Custom Center model brings in a dedicated manager with deep industry knowledge to sell, coordinate, and deliver accessory and customization sales right inside your dealer.

Acting as an extension of your established store, Vogue Custom Center managers provide a wide range of benefits to participating dealers: 

• Sales Expertise: Our Vogue Custom Center Managers have a deep working knowledge of the best accessories and upgrades available on the market today. This expertise translates into not only sales but satisfied customers.

• Execution: Custom Center managers price, coordinate and deliver accessory installation for your customer’s vehicles without ever having to get a sales consultant involved. Let your salespeople do what they do best - sell vehicles.

• Single Point Of Contact: Rather than bog down sales people with communication from customers, the Vogue Custom Center manager acts as a single point of contact to get the job done.

• Higher CSI Scores: Increase and maintain high CSI scores by bringing in a customer service expert that is trained to deliver superior experiences to valuable customers.

BUILDING RAVING FANS

At Vogue, we know a thing or two about creating custom vehicles. From the very beginning, we’ve always aimed to stand out from the pack with a combination of timeless style and bespoke quality. Our unique culture of customized quality has been a great fit for dealer partners like Crest Cadillac:

If you’re ready to take advantage of the customization movement by maximizing revenue and boosting CSI scores: contact us today. Trust us, you’ll be glad you did.