There are some things in life that just cannot be replicated, no matter how hard we try. And that is why old school vehicles are trending. The thrill of the moment when you first saw your dream car; the sights, sounds and smells from key times in our life seem to be indelibly burned into our psyche and send most of us on endless searches to find those feelings again.
This, friends are the purest definition of nostalgia, and it is exactly why those that have motor oil flowing through our body look to the past for future memories. Vogue Tyres knows a thing or two about bringing elements of the past into the present day with a level of sophistication that’s befitting of a company that’s been doing it for over 100 years. So, how does Vogue capture these feelings of nostalgia and what does that mean for modern drivers? Let’s get into it.
Back when being in “Vogue” meant being on the cutting edge of fashion and society; the idea of standing out from the pack was all about surviving. For our founder, Harry Hower, the idea was quite simple. Since all other chauffeurs were running high-end automobiles with black wall tires, creating a sensation around a whitewall tire would allow his business to stand out from the rest. For the elite of the world, this concept not only took off but became the absolute standard for how a high-end automobile should not only look but how it should ride and handle as well. From Hollywood Boulevard to Wall Street - standing out wasn’t really an option. It was how you stood apart from the rest.
As time marched on, and the decades passed, Vogue continued to offer this winning formula of the original whitewall tyre but evolved the design and performance to meet the needs of the vehicles that they were installed upon. Vogue’s charisma and connection to American luxury brands like Cadillac created not only an iconic combination but more importantly, a goal for discerning people all over this nation. Grandparents and great grandparents alike will tell you just the same - having a Cadillac with Vogue Tyres was the pinnacle of achievement for an entire generation.
REACHING BACK WHILE LOOKING FORWARD
Classic cars like muscle and luxury cars from the 1970s and 1980s are becoming more popular as people realize their rarity and value (at least from a collecting standpoint). More importantly, we are seeing a trend in personalizing 70’s and 80’s vehicles with larger wheels and tire packages. Enthusiasts are modernizing the classics by taking 15- & 16-inch standard rims and replacing them with 18s-, 20s- or 22-inch wheels. This fills in the wheel well of these vehicles and gives them a substantially different stance and look. Again, our larger Custom Built Tyres have been a unique choice for consumers that are looking to stand out from everyone else.
Vogues presence in custom car culture and classic car culture is deep, today, Vogue Tyre’s are not only found on these unique vehicles but on daily driven vehicles as well. The reason is quite simple; what never goes out of style, is quality and at the core of the Vogue brand is a tyre that exudes a level of fit and finish that’s at the top of the industry, while still providing a classic, nostalgic look. In this sea of sameness, Vogue tyres allow the classic car, light truck, or SUV to have that additional bit of pop and style that says “I’ve arrived!”.
Take a good look around, and you’ll see that we simply love vintage items. From classic Levi’s Jeans to muscle cars and motorcycles; nostalgia is big business. We want those feelings, those memories, those moments of connection that we lost long ago. Whatever the reason, Vogue is here to serve the needs of the car-loving community that remembers when showing up with a new set of whitewall tyres meant you had made something of yourself.
The Classic Opportunity
Throughout the history of Vogue, our passion for standing out with a truly world-class product has allowed us to build a legion of loyal, raving fans that often runs generations deep. This passion for creating the best tyres is an easy match for those that have gasoline and car polish running deeply through their body and would never be fine with staying stock. No, the desire to stand out and stand up is part of what makes creating your own custom car such a draw for the most discerning automotive enthusiasts.
We’ve spent over a century building a unique type of tyre for a unique type of customer and we believe these unique, gasoline-fueled individuals can be a pillar of your business’s success story. Selling Vogue Tyres is good for your customers, it’s good for your shop, and it is good for your bottom line.