The custom vehicle market represents a tremendous opportunity for independent tire dealers to grow their businesses. Not only is the custom vehicle market growing, but it also represents a significant revenue opportunity for tire dealers.
Market Opportunity
The custom vehicle market is a lucrative source of profit for tire dealers. Custom vehicles represent over $300 billion dollars in sales annually. But it takes some research, time, and expertise to get started to be a go to solution for consumers. Vogue Tyre has been serving the custom vehicle market since its inception in 1914 so we understand this business.
Market Trends
There are a couple of trends in the custom vehicle market that are pushing the market forward.
1) The popularity of truck culture. Trucks and SUVs are getting a second life as stylish lifestyle accessories, especially among younger buyers. Today we are seeing not just off-road customization but our Custom Built White & Gold Tyre for truck fitments for on road applications are some of our fasting growing sizes.
2) The increasing popularity of classic cars. Classic cars like muscle and luxury cars from the 1970s and 1980s are becoming more popular as people realize their rarity and value (at least from a collecting standpoint). More importantly, we are seeing a trend in personalizing 70’s and 80’s vehicles with larger wheels and tire packages. Enthusiasts are modernizing the classics by taking 15- & 16-inch standard rims and replacing them with 18s-, 20s- or 22-inch wheels. This fills in the wheel well of these vehicles and gives them a substantially different stance and look. Again, our larger Custom Built Tyres have been a unique choice for consumers that are looking to stand out from everyone else.
Benefits
The benefits of catering to this customer are many; it lets your customers know that you care about their business. It provides them with a product that is individualized. More importantly you are catering to an enthusiast and taking care of their pride and joy. This creates shop loyalty, and these consumers are more likely to have more vehicles than average in their household, and in turn they are more likely to bring their other vehicles to your shop making them some of your most valuable customers.
When it comes to marketing your shop, these enthusiasts have the power to attract more customers to you. These special vehicles attract attention, and potential clients will ask,” Where did you get those tires?” These customers are walking talking billboards for your business and will be glad to share the experience they received by your team of experts.
Finally, a big part of running a successful business is employee motivation. When employees are excited about the products they sell, you're more likely to provide positive customer service. There is a sense of pride the whole shop can feel when you deliver a special vehicle to a customer. More importantly, it is fun to make cars and trucks look cool which makes coming to work at your business less like a job and more enjoyable.
The Bottom Line
Throughout the history of Vogue, our passion for standing out with a truly world-class product has allowed us to build a legion of loyal, raving fans that often runs generations deep. This passion for creating the best tyres is an easy match for those that have gasoline and car polish running deeply through their body and would never be fine with staying stock. No, the desire to stand out and stand up is part of what makes creating your own custom car such a draw for the most discerning automotive enthusiasts.
We’ve spent over a century building a unique type of tyre for a unique type of customer and we believe these unique, gasoline-fueled individuals can be a pillar of your business’s success story. Selling Vogue Tyres is good for your customers, it’s good for your shop, and it is good for your bottom line.