95% of car dealerships sales are missing out on one of the most profitable and growing markets. Are you one of them? If you’re not adding considerable effort into selling auto accessories alongside your vehicles, you are part of the 95%. The other 5% is benefitting from the 40-billion-dollar automotive accessories industry almost single-handedly. Would you love a share of that enormous pie?
To Do Item #1 - Stop Sending the Customer Down the Street for Accessories
We get it. The sales guys that handle the car dealerships sales want to close the deals and move onto the next one - keeping their commission rates high. Then there’s also the mindset aspect. It’s easy for employees to fall into a comfort zone in which they enter their work environment and perform the same duties day in and day out. Getting them to change their mindset can be challenging.
However, adding accessories to your car dealership sales is an opportunity for your sales teams to increase their referrals and commissions. Consumers are going to personalize their vehicles, but when they personalize it at the dealership, they are more likely to share with their friends and family the experience right after delivery. It is natural for people to show off their brand-new vehicle, but when they personalize it, they are going to talk about how your dealership was able to make their vehicle unique and special. Vehicles that are personalized are more likely to get noticed and talked about and people ask, “Where did you get that done?” Therefore, accessorized vehicles are the best moving billboards for your dealership. Not only do they look great, but they also have your customers referring more business back to you. This in turn increases sales and commissions to your sales staff not only from the referral sale but the commissions on the additional accessories sold.
To Do Item #2 - Partner with The Professionals
Adding car accessories sales to your existing dealership sales business model will require a few changes, but when you partner with an expert, it’s effortless. A service provider should handle all your accessory processes from merchandising to the sale and to the installation and delivery, meaning it’s easy for your dealership to do. You'll also want to partner with a professional company that has years of experience and is, therefore, able to offer ongoing support in terms of knowing customer service is your top priority. Finally, we watch consumer trends to ensure we are meeting the needs of the market. We can predict what will sell particularly well in each market. Our job is to help you make your auto accessory sales successful and highly profitable because that’s in our best interest, too. With our Custom Center model, you have a dedicated manager to simplify the accessory sales process and work directly with the customer to identify what they need for their new vehicle and ensure the installation and delivery goes smoothly.
Vogue Tyre Provides the Best Partnership Program to Become a One Stop Shop.
With decades of experience operating within car dealerships, we have mastered this territory. We understand the market. We know the consumers. We’re familiar with your challenges - however unique they may be. This means we can bring:
Unrivaled product knowledge – we can recommend products to consumers that are trending, with proper fitment, taking all the safety precautions into account to provide 100% satisfaction.
In-depth knowledge of the industry also means we are aware of market prices, values, and consumer affordability.
Excellent on-site merchandising services. We can establish the perfect mix of pre-loaded and mannequin vehicles to demonstrate the full effects of aesthetically pleasing and highly functional customized vehicles.
Staff preparation for their expanded sales roles. We train them in the most engaging way to ensure they have an in-depth understanding of each product. This helps to establish your dealership as an authority in every aspect of vehicle and accessory sales. Each team member can put his or her best foot forward with relevant knowledge.
Provide a comprehensive selling plan. We work with your dealership to understand your selling system. We integrate the sales of accessories into the process including:
How to present a product
How to work accessories into the deal
F&I
Installation
After-Sales Support
All of this needs to be coordinated to truly succeed at selling aftermarket accessories.
Our program frees up your team to do what they do best: selling and taking care of your clients. This enables you to grow your aftermarket sales profitably while taking care of the clients that want to have their vehicles customized.
If you are looking to find a turn-key easy solution to increase your sales and profits through aftermarket accessories, reach out to us for a free, custom consultation on your opportunity at your dealership to grow aftermarket sales.