As we round into fall, and tire retailers across the north are gearing up for winter tire season, we often get the question why doesn’t Vogue make a winter or summer tire? Why only all-season tires?
Balancing Trade-Offs
Vogue Tyres are a growing niche. Being unique is an advantage to Vogue and our retail partners. However, the tire industry is still a volume-based industry with considerable fixed costs that need to be amortized over certain volumes. If Vogue were to try to focus on a segment within our niche, it would reduce our volumes to the point our prices would make our products financially unviable for consumers, our partners and us. So, we have designed a comprehensive product line that can meet the needs of a wide variety of vehicles and customer preferences. Focusing on all-season tires has allowed us to achieve versatility and volume without compromising the high quality of our tyres.
Adaptability to nearly all types of vehicles
One of our main goals when it comes to business strategy is to ensure a wide range of loyal customers that will choose our products. Whether they own a sedan, SUV, truck or classic, we have a high-performance tyre with a distinctive design to offer to each of our existing and potential customers regardless of the weather conditions they may drive their vehicles in.
Good Looking and Versatile Tyres
All-season tires are engineered to be used in wet conditions and a wide range of temperatures as they combine features of winter and summer tires. For this reason, our customers can use them year-round in most weather conditions. Vogue tyres have excellent grip in low-temperature conditions and a solid Mud and Snow rating that makes them a good fit for almost every driver, with no seasonal changes required.
Great performance and top-of-the-line technology
The development of a product line focused on all-season tyres has allowed us to build unique, high-quality designs. All-season tyres are known for providing great traction and performance in cold, hot, wet, rain and light-snow weather conditions while granting resistance and durability. By focusing on all-season tyres, Vogue has taken those premises to the next level as all our resources and technology are brought together to build the best-quality all-season tyres. Every Vogue Tyre is manufactured using cutting-edge manufacturing process to ensure they meet Vogue Tyre’s legendary quality reputation. Overall, no other tire can provide the unique style, performance, and quality in all weather conditions that Vogue Tyres deliver. Most importantly selling Vogue Tyres is good for your customers, and it is good for your bottom line.