In a world where corporate often means robotic, and cold; standing out as a family-owned business has been at the core of what makes Vogue Tyre different for over 100 years. Here’s the thing about being a family-owned business in the cutthroat tire industry; we’ve always marched to the beat of our drum and we’ve never had to succumb to “in the moment” tactics to prove to our customers that our tires deserve to be on the finest automobiles in the world. This rigid attitude that relentlessly hurdles us towards doing things the right way, and not the easy way would never be possible if our company was not family-owned. Our organization is equal parts nostalgia, and old-school good looks mixed in with modern technology that offers a world-class driving experience.
FAMILY OWNED MEANS TAKING CARE OF OUR OWN FAMILY.
A company is only as good as the people that work there, and at Vogue, our family-focused connections have allowed a level of flexibility that shatters the typical perception of corporate culture. Take one look at the tenure of Vogue employees and you’ll see the power family values have on the outlook, passion, and longevity of an organization’s employees. Our flexible, family-owned structure brings a true sense of warmth to an industry that seems to have lost the passion in exchange for profits.
WE RETAIN THE BEST TALENT IN THE WORLD BECAUSE WE SEE EVERY MEMBER OF OUR TEAM AS A MEMBER OF OUR FAMILY.
Most of the tyre industry is built on economies of scale, but this mentality(while great for profit margins) often gives up uniqueness and quality for scale. Not only can quality and consistency suffer, but this approach often forgets to include the individual driver in the equation. The passion for standing out has been at the core of what Vogue stands for since Harry Hower first put whitewall tires on his chauffeur-driven car to stand out from the rest of the drivers. Over the years we’ve never strayed from the core of making Vogue synonymous with the world's finest cars.
OUR STRATEGIC VISION HAS ALWAYS BEEN, AND WILL ALWAYS BE OFFERING THE FINEST TYRES IN THE WORLD, THAT BELONG ON THE FINEST VEHICLES IN THE WORLD.
The mettle of any family is typically tested when times get tough and at Vogue, this is absolutely no different. We’ve been through a depression, a World War, an oil crisis, and several major recessions with a whole bunch of turmoil thrown in for good measure! Our strength as a family unit and the deep culture we’ve created allows us to weather these challenging storms with relative ease. The bond we have with each other, the legacy we built, and the heart/soul of every single employee ensures that we will continue to weather storms, pivot, and adapt to an ever-changing world.
EVEN WHEN TIMES ARE TOUGH, OUR FAMILY SPIRIT ALLOWS US TO SEE THROUGH THE STORM AND SET OUR SIGHTS ON THE FUTURE.
Yes, we’ll always be known as the company that created the whitewall tire, but that’s only a part of the legacy that Vogue stands for. Running a family-owned company for over 100 years in the absolute cutthroat tyre industry is a feat that stands on the shoulders of those that came before us, and will stand on the shoulders of those that come after us as well. We’ve not only built our company on the strength of our craft but from the blood, sweat, and tears of every single employee that’s walked through our doors.
The Vogue Tyre family goes well beyond those related by DNA. It goes as deep as every employee and every customer that proudly sells our product and the final consumer that displays their car with our unique brand of history. Being family-owned is something we’ve never been more proud of, and we can’t wait to see what the next hundred years will bring.