Owning a vehicle is a quintessential rite of passage. Automobiles give drivers easy access to the road, streamlining their ability to work, visit friends and undertake recreational pastimes. More than that, cars are a part of the American landscape. In 2018, the industry was valued at $545.4 billion in America alone.
Clearly, this is a massive number. However, owning a car is about more than utility. For many people, car ownership is a sense of identity. The car is not merely a vehicle of practicality. It is an expression of self.
These factors are important considerations for anyone in the industry. You have to learn about the car customization market, and you need to know the best partners to help you best serve your customers. Keep reading to learn about the possibilities and how Vogue Tyre can help you succeed.
THE SCOPE OF CAR CUSTOMIZATION
If you have ever gone shopping for a car, then you know just how many options are available. You have to choose between different models and brands. Do you want leather interiors? Should you choose electric or gas? Is there an all-wheel drive?
While some people think that these questions have finite answers, car customization can change all that. With customization, the vehicle's features are no longer limiting factors. Instead, the car's current state is only the starting point. Customization allows owners to tailor a vehicle to their specific needs and preferences.
If you are working in the industry, then it helps to know what your consumers are looking for in customization. Some of the most popular options for customization relate to the appearance of the car. In other words, owners want the car to reflect their interests. For example, custom wheels and other exterior accessories are extremely popular. Other owners invest in the interior of their car with upgraded sound systems, custom leather and more.
In terms of style, there are few brands that are going to satisfy consumers like Vogue Tyre. The distinctive look of these tires provides an instant facelift for any vehicle.
Ultimately, customization opens the door for consumers and for retailers. The possibilities are nearly endless.
CAR CUSTOMIZATION BY THE NUMBERS
The possibilities may be endless, but what about the market? Are sales numbers there to justify continued growth within this sector?
The data is overwhelmingly positive. The automotive aftermarket in the United States was worth $75 billion in 2018 alone. The projected growth is also quite steady. Some reports suggest that it is expected to grow by 1.8 percent through 2025.
While industry growth is projected across all areas of the aftermarket, some types of customization remain dominant. In particular, wheel and tire customization are and will be the most popular option. Tires are a logical place to upgrade since they must be replaced more often than other parts of the vehicle.
Industry staples like Vogue Tyre have played an important role in building these numbers. Clearly, such influence is likely to retain value in the coming years. Building professional partnerships with stalwart manufacturers can help anyone make significant inroads in the industry.
REHABBING OLDER VEHICLES
The customization of older classic vehicles is of particular importance. These classic cars are prime targets for upgrades. After all, given the age of these vehicles, restoration is often necessary to get the car in working order. In many cases, customization is designed to restore the car to its original glory.
Over the last decade, there was some initial decline in the market for classic car restoration. However, there is evidence of rebounding more recently. According to some reports, retail sales for classic car overhauling are around $1.44 billion. The market is even more robust when you look specifically at street-rod cars. This segment of the industry is worth about $1.36 billion.
More notably, much of this growth is coming from an expansion of the consumer base. Traditionally, much of the consumer base for classic car restoration has been among young men. However, the demographic is starting to skew older. Moreover, more women are beginning to take an interest in the industry. This ensures that the market share for custom car work is likely to grow in the future.
CUSTOMIZATION FOR NEW VEHICLES AT DEALERSHIPS
Customization is not merely an activity for classic cars. There is a significant demand for aftermarket changes for new cars as well. Much of this work happens through dealerships, wherein customers purchase a new vehicle and request modifications straight from the new vehicle dealer.
When done through a dealer, this type of customization is streamlined for the consumer. Preferences can be built into the purchase agreement. Typically, these customization features can include performance elements like wheels and tires. Other upgrades may focus on the interior with technology additions like rear passenger in-vehicle tablets.
These types of customization choices are often a bit of a luxury. However, this does not mean that there is not a real demand for such services. If you look at the numbers, it is clear that people are buying new cars with less frequency. Since more people are holding onto their cars for longer, vehicles are more of a long-term investment than ever before. Therefore, buyers may be inclined to splurge on the details that matter to them. This bodes well for new car customization trends.
LEADERS IN THE INDUSTRY
As interest continues to mount in customization, it is imperative to keep yourself positioned for success in the industry. While you build up your own service base, be sure to remember that you do not have to do this alone. There are plenty of trusted partners in the industry, and by making the right connections, you can be poised to outshine the competition.
Therefore, take the time to learn about the best options for your business and your consumers. You want to work with industry brands that exhibit proven quality and endurance. Fortunately, you can find this kind of performance through a partnership with Vogue Tyre.
Vogue Tyre has been a vital player in the automotive industry since 1914. This means the company has weathered many changes in the car industry, and we have provided quality products for more than 100 years. This kind of longevity can give your business model coveted stability.
For Vogue Tyre, it is not just about making an average tire. Our tires are intended for luxury, providing the best performance and the latest technological advances. We are best known for our whitewall tires with a gold stripe. This has become an essential mark of luxury, and it is still regarded as a status symbol even today.
Given all this, Vogue Tyre is perfect for all types of customization needs. If your customers are looking for improvement in performance, these tires are nearly unmatched. With the installation of wheels and tires from Vogue, their car will be equipped for smooth movement, sharp turns and superb handling at all speeds.
If your customer’s interests are more cosmetic, then Vogue Tyre has that covered as well. Our tires and wheels provide a one-of-a-kind appearance. There are few looks more polished and refined. For an upscale look, Vogue Tyre is really the only choice worth considering.
START YOUR JOURNEY TO PROFITS IN CUSTOMIZATION
Consumers start their customization journey for a lot of reasons. As the numbers show, more and more customers are taking their first steps. If you are looking to grow in the aftermarket accessories business, be sure to get the support you need from the trusted leader in the industry, Vogue Tyre.