For more than 100 years, Vogue Tyre has led the way within the tire industry. While we've delivered unparalleled excellence since the inception of our company, the 1960s represents one of the most innovative eras in the history of Vogue Tyre. Many of the new technologies we developed in the 1960s continue to define Vogue Tyre to this day, so let's explore this fascinating period in history to discover how it enhanced the excellence that our tires embody stronger today than ever before.
FROM THE 1960S TO TODAY
The decade between 1960 and 1970 was a period of unprecedented technological innovation both in the United States and abroad. The 1960s also saw the rise of a cultural revolution that has massively impacted the way we experience art, view the environment, and treat each other ever since.
In addition to witnessing the rapid ascension of civil rights and rock and roll as the predominant form of popular music, the people of the 1960s were also the first to use LED lights, and use the UNIX software system that defined business and personal computing for decades. The first audio cassette was used during the 1960s, and people finally experienced the wonders of soft contact lenses.
The automotive industry also progressed faster during the 1960s than it had during perhaps any decade aside from the 1910s. With the passage of the Federal-Aid Highway Act of 1956, many of America's most notable interstate highways were built during the 1960s, opening up an unprecedented era of freedom of movement for the average family and entrepreneur. As a result, automobiles took on an even more central role within American life, and consumers started expecting much more from their cars.
While practical automobiles continued to be the most popular throughout the 1960s, this decade also saw the rise of muscle cars like the Pontiac GTO and the Chevrolet Chevelle. With these new, high-performance vehicles came unprecedented demand for equally high-performing tires.
An increasing rate of car imports from "across the pond," most notably the Volkswagen Beetle, caused Americans to start looking to Europe for their high-end automobile needs. While Vogue Tyre's signature whitewall tire had been popular in the United States ever since its invention, the 1960s marked an important period in our company's evolution that perfectly meshed with the technological innovations that so iconically typified this era in world history.
INNOVATION IS AT OUR CORE
During the 1960s, Vogue Tyre implemented two innovations that have defined our company to this day. As the inventor of the whitewall tire, "Vogue Tyre" has always been synonymous with innovation, but the '60s truly cemented our role as the preeminent international leader in tire technology.
By 1960, the whitewall tire had been in existence for nearly 50 years, and this technology had been adopted by practically every major tire brand around the world. No other company, however, had significantly added to the usefulness or aesthetics of our tire technology, so we decided that it was high time to shake up the industry with an entirely new type of whitewall.
During the 1960s, Vogue Tyre whitewall tires started featuring distinctive gold stripes separating the black parts of the tires from the white. While this innovation may seem simple, it was both aptly timed and impressively well received. This was, after all, the era of flashy cars that were designed as much to impress as they were to perform, and adding a little bit of luxury to our whitewall tires perfectly played to the sentiments of the decade's style-conscious car owners.
The Twin Air Life Preserver Gold Streak Tyre wasn't the only innovation that Vogue Tyre brought to the industry during the 1960s. We also established the Gold Puncture Control Pad, marking the birth of the "no-flat" tire that has remained immensely popular to this day.
STAND OUT WITH THE TRUE SPIRIT OF INNOVATION
While the 1960s may have represented a period of unprecedented innovation for our company, Vogue Tyre hasn't stopped revolutionizing the tire industry in the intervening decades. We still offer tires with distinctive gold stripes.
Throughout our history, we've separated the Vogue Tyre brand from the competition with continuous innovation. Since the invention of the whitewall tire, Vogue Tyre has been the innovator while other brands have been the imitators. That's a perspective we should all take in business, and the rewards of this position go far beyond mere bragging rights.
The more that you embrace innovative ideas and technologies, the more that you differentiate yourself from the competition and become associated with cutting-edge developments that the world has never seen before. Whether it's the addition of a new product or the adoption of a new style, embracing innovation is the best way to differentiate your business and set yourself up for ultimate success. And, when it comes to tires, there's nothing more alluring or innovative than Vogue Tyre.
DISTINGUISH YOURSELF WITH VOGUE TYRE
From the 1960s to today, Vogue Tyre has continued to deliver innovation upon innovation while remaining true to our iconic designs and rich heritage. While our tires have changed dramatically over the last century, our commitment to excellence has not, and the tires we produce still turn as many heads and drive as many sales as they did in decades past.
As an exclusive Vogue Tyre dealer, you access a history of success that only our brand can bring, and you're welcomed as a valued partner in an ongoing quest to achieve ultimate innovation and incredible rewards. Distinguish your business by connecting with Vogue Tyre today and join us on a journey marked with more satisfied customers and increased profits.